GRUPO SIETE LEGUAS has joined efforts with denim wash technology experts from JEANOLOGIA to develop a sustainable collection that reflects both group’s commitment with the environment without losing sight of what is relevant in the marketplace.
This collaboration combines several years of research and innovation in wash technology and the heritage of making jeans. The result of these efforts is represented in a collection that captures the best of both worlds, showing that it’s possible to preserve the environment without sacrificing product aesthetics.
TAVEX, a subsidiary of Grupo Siete Leguas pioneered sustainable manufacturing processes even before it became fashionable. It was the first mill to introduce LASER SENSITIVE DENIM FABRICS in the hemisphere (LSD), by using revolutionary yarn dyeing methods which focus on achieving higher levels of contrast on fabrics, which makes possible the elimination of harsh chemicals in the garment manufacturing process, such as potassium permanganate when combined with laser technology appropriately; reducing wash cycle times and promoting healthier working conditions for employees at the factories.
ROPA SIETE LEGUAS in turn, was one of the early adopters of wash technology in the market and currently holds the largest laser capacity in the hemisphere, providing sustainable solutions to its customers, saving water and chemicals one jean at a time.
JEANOLOGIA, the leading company of wash technology focused all their efforts in developing this collection in collaboration with TAVEX and ROPA SIETE LEGUAS.
The product showcases a combination of all Jeanologia’s available technologies, to eliminate chemicals, reduce energy use and procure healthier working conditions for employees, making the production process remarkably more sustainable. For this project, we are using their software EIM (Environmental Impact Measurement), which measures the impact of these variables which affects the product’s ecological footprint.